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The questions clients ask us most about planning an event team, answered from our own jobs.

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An event staff briefing by the Thames with the City of London skyline behindGuide · 4 min readHow do you brief an event staffing team?What to include, with a checklist you can copy.Festival staff at a brand activationGuide · 3 min readWhat affects the cost of event staff?What changes the price, line by line.Fans queuing in the hall at the Final Fantasy XIV Fan Festival, ExCeL LondonGuide · 3 min readHow do you plan registration and guest teams for a fan event?How we checked in 6,000 fans in two hours.A packed arena at the ALGS Year 3 Championship in BirminghamGuide · 2 min readHow do you staff an esports event?Accreditation, players and merch at arena scale.Cosplayers dressed as Mario and Luigi filling in iPad surveys at MCM London Comic ConGuide · 2 min readWhy do fan events need staff who know the game?How we recruit staff who know the subject.The merch team at the tills at the Final Fantasy XIV Fan Festival, ExCeL LondonGuide · 3 min readHow do you run a queue at a fan event?Thirty queues, capped at 240, and what we learned.Merchandise staff on the stand at an Apex Legends esports eventGuide · 2 min readHow do you staff a merchandise stand at a fan event?How many staff you need, and where to put them.A VR demonstrator with a Batman costume character at The O2Guide · 2 min readHow do you get people to try your tech at an event?Demos for people on their way somewhere else.Customers in the demo lounge at a tech launch on Oxford Street, LondonGuide · 2 min readHow do you build an in-store demo team that sells?What changes when the team is measured on sales.An in-store demonstrator in a VR headset, with Batman: Arkham Shadow on the screen behindGuide · 2 min readHow do you roll out in-store brand ambassadors across many stores?Training, kit and reporting when you can’t be everywhere.Two zombie actors in SFX make-up at the FrightFest press board, LondonGuide · 3 min readHow do you use actors and characters at brand events?Casting, safety and staying in character for eleven hours.Creators boarding a Routemaster bus in LondonGuide · 2 min readHow do you look after international guests at a summit or launch?Flights, visas, arrivals and hosts, booked and run by one team.The stage and broadcast set at the eChampions League FinalsGuide · 2 min readHow do you staff an event abroad?Local teams, visas and what changes outside the UK.Two survey hosts with iPads among cosplayers at MCM London Comic ConGuide · 2 min readHow do you run surveys and data capture at events?20,000 surveys at Comic Con, and how to get honest answers.A white label demo team on Oxford Street, LondonGuide · 2 min readWhat is white-label event staffing?How we work under an agency’s name.The We Are Play team on stage at the Bevec One launch, Victoria House, LondonGuide · 2 min readWhat does an event host do?Doors, desks, lounges and the questions in between.Brand ambassadors on Oxford Street, LondonGuide · 2 min readWhat is a brand ambassador?The people who put your product in someone’s hands.Five brand ambassadors in grey at New Balance Run House, LondonGuide · 2 min readWhat does an on-site event manager do?One person runs the team, so you don’t have to.The giant HelloFresh box with giant vegetables on the Waterloo Station concourseGuide · 2 min readWhat is immersive event staffing?Actors, characters and real people cast for a live moment.A packed hall facing the main stage at the Final Fantasy XIV Fan Festival, ExCeL LondonGuide · 2 min readConference event staff: who does what?Registration, session runners, stands and delegate care.Welcome screens at Dallas Fort Worth International AirportGuide · 2 min readWhat do airport greeters and transport coordinators do?Getting guests from the gate to the event.Ricardo Kaká at the eChampions League Finals in IstanbulGuide · 2 min readHow do you hire multilingual event staff?Match languages to roles and recruit where the event is.Commuters around the giant HelloFresh box on the Waterloo Station concourseGuide · 2 min readHow do you staff a product launch or store opening?Train early, get the store on side and report every day.A zombie actor in SFX make-up at the FrightFest premiere of HERD, Leicester SquareGuide · 2 min readHow do you staff a film premiere or red carpet?Performers, hosts and timing for a night the cameras are on.Corporate hospitality staff on a Guinness matchdayGuide · 2 min readWhat do VIP hospitality hosts do at sports events?How to make every guest feel expected at finals and matchdays.

Dallas Fort Worth Airport photo: Famartin, Wikimedia Commons (CC BY-SA 4.0).

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Simple staffing enquiryGet a quick quoteSend us the roles, dates, place and numbers. This is best for events in the next few days or weeks. Fuller campaign detailSubmit a briefFor launches, festivals, tours and longer programmes. We’ll call to talk it through, then send a staffing plan and full quote.