Sport · 2 min read

What do VIP hospitality hosts do at sports events?

Here is what VIP hosts do at finals and matchdays, and how to brief them.

VIP hospitality hosts look after guests in suites, lounges and hospitality areas at sports events. Their job is to make every guest feel expected, from the moment they arrive to the final whistle.

What they do

Finals have extra rules

For OPPO at the UEFA Champions League Final our team worked the OPPO Village at Wembley on final night, after four days by Tower Bridge. Every team member needed UEFA accreditation and ID each day.

The We Are Play team at the OPPO stand by Tower Bridge

Matchdays and tournaments

At Arsenal matchdays we provided front-of-house hosts for Guinness guests, including a Korean-speaking host for a visiting group. At Wimbledon, our smart-glasses demo team worked around Centre Court for a global tech brand.

Brand ambassadors at Wimbledon

Sport has its own etiquette. Brief hosts on the venue, the dress code and the moments when guests will not want to be interrupted.

Checklist

  • Guest list and accreditation sorted in advance
  • Hosts briefed on the venue and the day’s timings
  • Languages for visiting groups
  • Dress code agreed with the client
  • One contact for the client on the day

Common questions

Where do VIP hospitality hosts work?

In suites, lounges and hospitality areas. For OPPO at the Champions League Final our team covered VIP hospitality at Wembley on final night.

Do sports venues have extra rules for staff?

Often. At the Champions League Final every team member needed UEFA accreditation and ID each day.

Can hosts speak other languages?

Yes. For Guinness hospitality at Arsenal we provided a Korean-speaking host for a visiting group.

Tell us the venue and the guest list size.