Services
In-store demonstrators and retail brand ambassadors
In-store demonstrators show customers how a product works and help them buy it. Our in-store brand ambassadors and product specialists work from a launch weekend to a national rollout.
We put trained in-store demonstrators in front of customers in shops, at consumer shows and at festivals, for brands, for retailers and for the agencies running programmes for them.
Everyone is trained through our Play Retail Academy before their first shift, on your product and from your materials, and a named contact on our side looks after store managers and your team.
Selected work.
Some of our retail and tech work.
VR demonstrators for a UK and Ireland launch
We worked 2,750+ shifts in Currys, John Lewis, Smyths and Argos from launch day to Christmas, measured on demos per hour, sales and accessories.
Read the case studyIn-store demonstrators for a tech launch
Our team spent 32 days at Future Stores, 95 Oxford Street, over Black Friday, and eight weekends in 13 Currys stores.
Read the case studyVR game room and Batman launch
The gaming lounge logged 1,800+ interactions and 1,200+ demos, and Batman himself turned up for the Arkham Shadow launch.
Read the case studyMiko 3 in-store demonstrations
Our national retail campaign showed the Miko 3 robot to families at Harrods, Hamleys, John Lewis, Selfridges and Harvey Norman.
BB-8 launch demonstrations
Our in-store demonstrators showed customers the Sphero BB-8 droid at launch.
Smart glasses demo staff in store
We ran a weekend of smart glasses demos in the EE Studios store, and the report was in the client’s inbox first thing Monday.
Read the case study
We have demonstrated everything from BB-8 to VR headsets.
Roles we supply.
Product demonstrators
Show customers how the product works and get it into their hands.
Typical events: Launches, roadshows, consumer shows
Product specialists
Answer detailed questions and help customers choose, through to the till.
Typical events: Residencies, peak trading
Assisted-selling staff
Work alongside store teams to turn demonstrations into sales.
Typical events: Black Friday, holiday season
In-store event staff
Run launch days and in-store activations.
Typical events: Launch weekends
Trainers
Train your store teams, and the people who train them.
Typical events: Rollouts, new ranges
Field team leaders
Look after demonstrators across stores and report back.
Typical events: Multi-store programmes
See our full list of roles for everyone we supply.
Planning notes.
- 01
Train before the first shift
Demonstrators practise on the product before day one, so nobody learns on the job in front of customers.
- 02
Staff the peaks
Black Friday and the holiday season need different cover from a quiet weekday, so we plan hours by footfall, store by store.
- 03
Decide who owns the kit
Agree who charges, stores and signs for demo units in each store.
- 04
Agree the numbers up front
Whether it’s shifts, demonstrations, sales or feedback, we agree what gets reported before launch and only report what we can measure.
Play Retail Academy.
Play Retail Academy is our training programme for product specialists. It covers the product itself, how to demonstrate it to different customers and how to sell honestly. We also train your own store teams, and the people who train them.
- Product training built from your materials
- Demonstration practice before the first shift
- Train-the-trainer sessions for your store teams
What we need from you.
- Store or venue list, dates and opening hours
- Product samples or demo units, and who looks after them
- Training materials and any product experts we can learn from
- Store contacts and access arrangements
- What you want reported, and how often
FAQs.
Do you work with retailers or brands?
Both. We work as an in-store promotions agency for brands and retailers, and for agencies running programmes for them, including white label.
Can you cover lots of stores at once?
Yes. This is field marketing at scale: for a UK and Ireland VR headset launch we ran 2,750+ shifts in 59 stores, from launch day to Christmas.
Do you report on results?
Yes, reporting is built in. On our VR and smart glasses work every shift was logged in a field app with photos, and we tracked demos per hour, conversion, attach rate and revenue. We agree what you need at the start.
Related.
Let’s talk.
Tell us what you need and we’ll reply quickly.