
FOR BRANDS, AGENCIES & PRODUCERS
LONDON - NEW YORK - BARCELONA - MUNICH - DUBAI

PEOPLE FOR YOUR NEXT EVENT
Brand ambassadors and actors for immersive experiences, pop-ups and European roadshows. We recruit, brief and manage the team around your locations, dates and what guests will be doing.
Brand ambassadors & sampling · Retail & product demonstrations
Immersive actors & costume characters · European roadshow teams
Guest registration & hosts · Fan research · Event management

Two costume actors scaring guests inside a giant Uber Eats bag, with our team running the queue, waivers and prizes outside.

Hosts, models, actors, DJs and event managers, from the UEFA Champions Festival at Tower Bridge to the VIP suite at Wembley Stadium on final night.

Families cast, licensed and rehearsed for a live dinner inside a giant HelloFresh box on the station concourse. Event managers, brand ambassadors, runners and a giveaway team supported the activation.

Survey teams at MCM London Comic Con since 2016. More than 20,000 iPad surveys across 17 shows, helping understand how pop culture fans discover, play and buy.

Two zombie actors and an SFX make-up artist on the red carpet for the world premiere of HERD in Leicester Square.

200+ event staff across 450 shifts at ExCeL London. Our team handled check-in for 6,000 fans, the merchandise stand and 30 experiences across the show floor.

Brand ambassadors, guest check-in staff, merchandise teams and runners supporting the week-long esports event.

Event managers, hosts, cloakroom staff and runners, with make-up artists and costume characters for the film premiere.

Event staff, registration teams and runners supporting the FIFA Invitational.

Event staff, registration teams, runners and support for guest football icons at the Istanbul finals.

Event staff, registration teams and runners for the FIFA ePremier League.

Event staff, registration teams and runners supporting the Call of Duty: Warzone Global Summit.
CLIENTS.
Our event managers and producers brief the team, oversee shifts and support delivery on site, from setup to the final day.
WE WORK WITH







GOOD TO KNOW
What does We Are Play do?
We recruit, brief and manage brand ambassadors, hosts, registration teams, product demonstrators, actors and event managers.
Where do you work?
We are based in London and staff events across the UK and internationally, including European roadshows. Share your cities, dates and language requirements.
Do you work behind the scenes for agencies?
Yes. We supply teams for agencies and producers as well as working directly with brands. Tell us how you want the team to represent your agency.
Do you supply actors and costume characters?
Yes. Actors, costume characters, presenters, DJs and SFX make-up artists can work alongside your brand and event teams.
What should I include in a staffing brief?
Start with dates, locations, shift times, roles and team size. For immersive work or roadshows, add the route, guest interactions, languages, scripts and rehearsal or training needs.
Can you manage the team on site?
Yes. Our event managers brief the team, oversee shifts and support delivery from setup to the final day.


