Finalist, Staffing Agency of the Year, Campaign Experience Awards 2025Finalist 2025
We Are Play is an event staffing agency in London. Brands, agencies and producers come to us for brand ambassadors, hosts, registration teams, product demonstrators, immersive actors and event managers, and we recruit, brief and manage them for events across the UK and abroad.
Short notice is fine, and we reply quickly.
Our team at the Final Fantasy XIV Fan Festival, ExCeL London
As an experiential staffing agency, we send brand ambassadors to launches, multilingual hosts to congresses, product specialists into stores and actors to premieres. We plan the roles and shifts, find people your audience will warm to and put a manager on site to run it all. We also supply exhibition staff, fan zone staff and actors for brand activations and PR stunts.
You’ll have one person to call throughout.
We choose each person for the brief, the audience and the languages you need, whether we are working directly for a brand or behind the scenes for an agency or producer.
2,000+Team Players
Everyone who works for us has applied, spoken to us on a video call and met us face to face, so we can vouch for whoever turns up to your event.
A few of the jobs we’re proudest of.
200+ event staff worked 450 shifts, checking in 6,000 fans and running the merch stand and all 30 experiences.
Event staff · Registration · Queue management · Merchandising · Gaming stations · Main stage · Event managers
Read the case study: Final Fantasy XIV Fan FestivalTwo costume actors spent four hours scaring guests inside a giant Uber Eats bag, while our team ran the queue, waivers and prizes outside.
Costume actors · Brand ambassadors · Queue management · Event manager
Read the case study: Halloween in a giant takeaway bagOur survey teams have been talking to fans at MCM London Comic Con since 2018. That is 20,000+ iPad surveys across 15 shows, and years of data on how pop culture fans discover, play and buy.
Survey staff · Team leaders · iPad hire · Data capture
Read the case study: 8 years of fan researchWe gave OPPO its hosts, models, actors, DJs and event managers, from the UEFA Champions Festival at Tower Bridge to the VIP suite at Wembley on final night.
Hosts · Models · Actors · DJs · Hair and make-up · VIP hospitality · Event managers
Read the case study: Champions League Final, LondonWe cast, licensed and rehearsed the families who ate dinner live inside a giant HelloFresh box on the concourse, and ran the team around it.
Actors · Licences · Event manager · Brand ambassadors · Runners · Giveaway team
Read the case study: A live family dinner at WaterlooOur demo teams followed the crowds for a global tech brand, from Glastonbury and Wimbledon to the Olympic fanzones and London Freshers Fair, and logged 10,400+ interactions and 3,900+ demos.
Product demonstrators · Brand ambassadors · Hospitality demos · Festival teams
Read the case study: Smart glasses demo staff, all summerWe sent two zombie actors and an SFX make-up artist down the red carpet for the world premiere of HERD at FrightFest in Leicester Square.
Zombie actors · Immersive performance · SFX make-up · PR stunt
Read the case study: Zombies at the HERD premiereOur demonstrators worked 500+ shifts explaining AI laptops: 32 days at Future Stores on Oxford Street over Black Friday, and eight weekends in 13 Currys stores.
Launch team · Product specialists · Assisted selling · Play Retail Academy
Read the case study: AI PC demonstrators, Oxford Street and CurrysA summer game room at The O2 grew into a UK and Ireland headset launch with Batman: Arkham Shadow, with 2,750+ shifts in 59 Currys, John Lewis, Smyths and Argos stores.
In-store demonstrators · Assisted selling · Consumer show teams · Festival teams
Read the case study: In-store VR demonstrators, UK and IrelandWe brought 28 teens from 15 countries and their guardians to London, with flights, visas, hotel, transport and venue, and hosted them in their own languages.
Flights and visas · Hotels and transfers · Multilingual hosts · Delegate management
Read the case study: TikTok Youth Council SummitEvery photo here is one of our teams.
Brand ambassadors, Event hosts, Registration, Event managers.
OPPO, Champions League Final
Find out more: Event staffImmersive actors, Character performers, Costume characters, Interactive hosts, Presenters, PR stunts.
Uber Eats, HelloFresh and FrightFest
Find out more: Immersive staffingProduct demonstrators, Assisted selling, Play Retail Academy.
2,750+ shifts for a national VR rollout
Find out more: RetailAccreditation, Merchandise teams, Player care, Fan festival teams.
EA esports: nine shows in 2023
Find out more: Gaming and esportsSurvey staff, iPad hire, Data capture, Costume characters.
20,000+ surveys at MCM Comic Con
Find out more: Pop culture and researchFan zones, VIP hosts, Accreditation, Multilingual staff.
The Champions League Final, Wimbledon and Arsenal matchdays
Find out more: SportRegistration, Delegate hosts, Session runners, Symposium hosts.
Briefed to your compliance guidance
Find out more: Conference and pharmaMultilingual hosts, Airport meet and greet, Transport coordinators, Delegate management.
TikTok Youth Council: 15 countries
Find out more: International and logisticsWhole event teams, Overflow support, Your branding.
Parklife, Isle of Wight and Creamfields
Find out more: AgenciesCreator shortlists, Vetting, Gifted or paid.
You approve every creator
Find out more: Creators and influencersStock control, Stand layout, Sales teams, Nightly reporting.
29 on the merch team at ExCeL
Find out more: MerchandisingProduct training, Store induction, Demo skills, Reporting.
Every demonstrator trained before their first shift
Find out more: TrainingIf you need a role that isn’t here, tell us what you need.
Agencies and producers book us for a few extra hands or the whole crew, in the UK or abroad. The team works under your branding, with client contact agreed through you.
We ran brand teams and on-site management at three UK festivals, under a brand-experience agency’s name.
We provided an onsite greeter and transport coordinator for a global events agency.
We supply event staff and brand ambassadors to agencies for gaming and tech launches, working under the agency’s name.
Product specialists trained through our Play Retail Academy work launches and residencies under the agency’s name.
New
We find, vet and confirm creators for launches, trade shows and brand events, and you approve every one.
Wherever we work, we recruit a local team the same way we do in London. If you’re bringing an event to the UK, we’ll be your local team.
International event staffing covers multilingual hosts, airport meet and greet, transport coordinators, hotel and delegate desks, registration, and brand teams for activations, conferences, exhibitions and sporting events.
Where we have delivered
Languages in rotation
For anything else, call +44 (0)208 064 0321.
We are an experiential staffing agency in London, staffing live events and retail for brands, agencies and producers in the UK and abroad. That can mean brand ambassadors, hosts, multilingual teams, conference and pharma staff, in-store product specialists, actors or event managers, from a handful of people at a launch to 200+ staff at a fan festival.
Our teams have worked on events for Square Enix, MCM Comic Con, Uber Eats, HelloFresh, OPPO, Guinness, New Balance, EA, FIFA, TikTok, Activision, Apex Legends, Crunchyroll, eBay and O2, plus white-label work for global tech and fashion brands.
Immersive event staffing means casting performers for a live experience, such as actors in character, scare actors and costume characters, and supplying the hosts, queue team and event manager who run it. We do both from one plan, for brands, agencies and producers. See immersive event staffing.
Yes. We supply product specialists for launches and residencies of any length, including back to school, Black Friday and Christmas, trained through our Play Retail Academy to demonstrate, explain and sell, and we can train your store teams too. We have worked in stores from Selfridges and Harrods to Currys and EE.
We run every shift on LiveForce, from booking to invoice. Staff confirm and read the brief on the app, then check in by GPS with a selfie, and our team monitors every check-in and check-out. You get timesheets, reports and the KPIs you asked for.
We are based in London and staff events across the UK. We have delivered in 15 countries, including Ireland, France, Spain, Germany, Italy, the USA, the UAE and Japan, with teams recruited locally and 25 languages in rotation. Abroad we supply multilingual hosts, promotional event staff, brand ambassadors, local event managers, airport meet and greet, transport coordinators and registration teams, and our links to hotels and venues around the world can help too.
Choose the route that fits your timing.
