Services
Fan zone staff
Fan zone staff run the partner stands, queues and guest services at major sporting events. We supply teams for fan zones, fan festivals and sponsor activations.
We recruit, train and manage fan zone staff for sponsors, agencies and event producers. Our work includes OPPO’s stand by Tower Bridge and its village at Wembley for the 2024 Champions League Final, and demo teams at the Team GB Fanzone in King’s Cross.
A fan zone is a crowd job with a brand job on top. Your team has to keep people moving, deliver the activation and stay cheerful on a long day. We plan accreditation, kit and breaks from the first call.
- 4festival days at Tower Bridge
- 726demos at the Team GB Fanzone
- 1,083fan interactions in two days
- 540+goody bags given out
Selected work.
Some of our fan zone work.
UEFA Champions Festival
A stand team on the entrance, exit, service desk and fan photo station, then the OPPO Village on final night.
Read the case studyTeam GB Fanzone
Our teams ran 726 demos, logged 1,083 interactions and gave out 540+ goody bags during the Paris Olympics.
Read the case studyCheer zones on the course
Brand ambassadors, all DBS checked, kept three cheer zones going along the marathon route.
Read the case studyeChampions League Finals
We supported the production crew in Istanbul, from the front door to the football icons.
Read the case study
A summer of crowds at Wimbledon.
Roles we supply.
Fan zone staff
Welcome fans, guide the crowd and answer questions.
Typical events: Fan zones, fan festivals
Sponsor stand teams
Greet fans, run the stand and keep the fan experiences moving.
Typical events: Fan festivals, fan villages
Queue hosts
Keep queues safe, moving and in a good mood.
Typical events: Stands, photo stations, games
Brand ambassadors
Run demos, sampling and sign-ups with fans.
Typical events: Sponsor activations
Multilingual staff
Help international fans in the languages they speak.
Typical events: International tournaments
Talent and models
Front the stand in official kit, where the rights holder allows it.
Typical events: Media days, finals
Team leaders
Run a zone, its breaks and its report.
Typical events: Multi-zone sites
Event managers
Keep every zone covered and give you one person to call.
Typical events: Multi-day and multi-site events
See our full list of roles for everyone we supply.
How we run a fan zone team.
- 01
Accreditation first
Fan zones at major finals run on accreditation. For OPPO that meant daily ID for everyone and sign-off on the official kit, so we plan passes and approvals first.
- 02
Change with the plan
Sponsor plans can move late in a tournament, so we keep the team flexible. OPPO went from three planned pop-ups to one stand and the Wembley village.
- 03
Plan zone by zone
Each zone gets its own lead and its own brief, so a change at the gate does not stop the stand.
- 04
Report every day
Each day at the final, the client got a signed attendance sheet. Numbers can go into your own report format.
What we need from you.
- Site plan and zones
- Open times and match or race schedule
- Accreditation and rights rules
- What each stand or experience needs
- Languages you expect from fans
FAQs.
Can you staff a UEFA fan zone?
Yes. We ran OPPO’s stand at the UEFA Champions Festival by Tower Bridge, then the OPPO Village at Wembley on final night.
Can you handle accreditation?
Yes. Tell us the rules early and we will get everyone’s ID and passes in order before the first shift.
Can you supply staff who speak other languages?
Yes. Tell us which languages your fans speak and we will match them from the 25 we have in rotation.
Do you work with sponsors or organisers?
Both. Most of our work is for sponsors and their agencies, and we can work under an agency’s name.
Can you staff fan zones abroad?
Yes. We recruit local teams the same way we do in London, and have worked in 15 countries.
Related.
Let’s talk.
Tell us what you need and we’ll reply quickly.