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Case study · White label, June - September 2024

Smart glasses demo staff, all summer

Our teams logged 10,400+ interactions and 3,900+ demos, from the trains into Glastonbury to London Freshers Fair.

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Client
A global tech brand
Events
Glastonbury, Wimbledon, EE Studios Westfield London, Olympic fanzones, London Freshers Fair
When
June - September 2024
Team
150 shifts over 12 live days

Services delivered

  • Product demonstrators
  • Brand ambassadors
  • Event managers
  • Festival teams
  • Daily reporting
  • Kit and goody bag logistics

01The brief

A global tech brand wanted people to try its smart glasses for themselves. It booked demo teams wherever the crowds were in summer 2024, from the trains into Glastonbury to the Wimbledon queue. This was white-label work, so the brand is not named here.

02What we did

The summer took in five events.

Every event had a trained team, and the client had the report the next morning.

  1. Wed 26 June · Castle Cary

    Glastonbury

    20 staff in three teams rode three trains from Paddington and Waterloo, then met festival-goers at Castle Cary with the glasses on and tote bags to give away.

  2. 6 - 7 and 12 - 14 July · SW19

    Wimbledon

    We worked 85 shifts in the queue, the tent village, the Fan Village and at Southfields and Wimbledon stations, with 2,296 demos and 4,066 interactions.

  3. 9 - 10 August · King’s Cross

    Olympic fanzones

    Our demo teams at the Team GB Fanzone during the Paris Olympics ran 726 demos, logged 1,083 interactions and gave out 540+ goody bags, with a money-off card for every demo.

  4. 30 Aug - 1 Sept · Westfield London

    EE Studios, White City

    A weekend of demos in the EE Studios store brought 128 interactions and 71 demos, reported first thing Monday.

  5. Sat 14 September · Islington

    London Freshers Fair

    A team of 12 ran smart glasses, VR and merch stations on the stand at the Business Design Centre, with 5,169 interactions and 842 demos in one day.

  • 10,400+interactions
  • 3,900+demos
  • 150shifts
  • 12live days

03The result

Our teams logged more than 10,400 interactions and 3,900 demos, and every one was in the client’s report the morning after. The work led straight into our UK and Ireland VR launch.

“These are game changing. I feel like I’m living in the future.”

A visitor at Wimbledon, from our daily report
A brand ambassador wearing smart glasses at Wimbledon

One summer brought 10,400+ interactions.

Brand ambassadors with fans at the Team GB Fanzone, London
Team GB FanzoneKing’s Cross, London
A student trying a VR headset with a brand ambassador at London Freshers Fair
IslingtonLondon Freshers Fair

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On this job: brand ambassador agency, fan zone staff, white-label staffing and in-store demonstrators.

Let’s talk.

If you’re planning something similar, we’d love to hear about it.

Simple staffing enquiryGet a quick quoteSend us the roles, dates, place and numbers. This is best for events in the next few days or weeks. Fuller campaign detailSubmit a briefFor launches, festivals, tours and longer programmes. We’ll call to talk it through, then send a staffing plan and full quote.