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Case study · King’s Cross, October 2025

Uber Eats Halloween

Two actors hid inside a giant takeaway bag outside King’s Cross and kept the jump scares going for four hours.

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Client
Uber Eats, through its experiential agency
Campaign
Trick or Treats
Where
Outside King’s Cross Station, London
When
Tuesday 28 October 2025
Live
5pm - 9pm

Services delivered

  • Costume actors
  • Jump scares
  • Brand ambassadors
  • Queue management
  • Event manager

01The brief

For Halloween, Uber Eats built a giant takeaway bag outside King’s Cross Station for its Trick or Treats campaign. Its agency asked us for actors to deliver the scares from inside, and a team to run everything around it.

02What we did

Two actors worked inside the bag, and our team ran everything outside.

Here is how the night worked.

  1. Inside · Actor one

    The pumpkin scarecrow

    In a black morph suit, tattered robes and a pumpkin mask, this actor hid behind a two-way mirror until the light came on, then jumped out.

  2. Inside · Actor two

    The silhouette

    In a black morph suit behind a fabric wall, this actor pushed towards guests with low zombie growls, as if trying to get in.

  3. Before 5pm · Outside

    Building the queue

    Brand ambassadors sent passers-by to the countdown, then ran the queue, the waivers and the safety briefing at the door.

  4. The exit · Trick or treat

    Prizes and fright cam

    Guests left with a treat bag of vouchers and sweets or a trick bag of garlic and zombie raisins, plus a QR code for their night-vision clip.

  5. All evening · On the radio

    The event manager

    Our event manager ran the team on in-ear radios, with someone always talking to passers-by.

  • 2costume actors
  • 4hours of live scares
  • 3guests in the room at a time
  • 1minute of silence to win

03The result

The experience ran live from 5pm to 9pm, with our actors inside and our team running the queue, safety checks and prize bags outside.
Photos of the bag by Sam Lane Photography for SpaceandPeople.

A brand ambassador running the queue at King’s Cross at dusk

Two actors kept the jump scares going for four hours.

An event host with the queue at King’s Cross
The way inOne minute of silence
Brand ambassadors in front of the giant Uber Eats Trick or Treats bag at King’s Cross
Our teamQueue, waivers and prizes
The entrance to the Uber Eats Trick or Treats scare experience, King’s Cross, London
The bagOutside King’s Cross

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On this job: immersive event staffing, actors for brand activations and experiential staffing.

Let’s talk.

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