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Case study · FrightFest, August 2023

Zombies at the HERD premiere

Two zombies and one make-up artist spent eleven hours in character in Leicester Square.

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Client
The film’s marketing agency
Event
HERD world premiere, FrightFest
Where
Cineworld, Leicester Square
When
Saturday 26 August 2023

Services delivered

  • Zombie actors
  • SFX make-up
  • Immersive performance
  • PR stunt

01The brief

The horror film HERD had its world premiere at FrightFest in London. The film’s marketing agency, a repeat client, wanted zombies on the red carpet who could stay in character through the whole event.

02What we did

We cast the actors and ran the day to the minute.

  1. 01

    10am · Bloomsbury

    Make-up started at the hotel, with the filmmakers there to give direction.

  2. 02

    3pm · Leicester Square

    The zombies did red carpet photos and interviews outside Cineworld.

  3. 03

    4pm · The pub

    They met guests at the pub, then had a make-up touch-up.

  4. 04

    6pm · Cineworld

    They went on stage with the filmmakers to open the world premiere.

  5. 05

    8pm · Cineworld

    They scared the audience and posed for photos on the way out, until 9pm.

  • 2zombie actors
  • 1SFX make-up artist
  • 11hours in character
  • 1world premiere

03The result

The zombies were part of the red carpet, the stage introduction and the photos from the night, and the agency has booked us again since.

A zombie actor walking through the crowd at the HERD premiere, Cineworld Leicester Square

They stayed in character for eleven hours.

Two zombie actors in SFX make-up at the FrightFest press board, London
Red carpetBoth zombies at the press board
A zombie actor at the HERD premiere, Leicester Square, London
In the foyerStalking the IMAX entrance
A zombie actor walking through the crowd at the HERD premiere, Cineworld Leicester Square
The crowdScaring guests on the way in

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On this job: immersive event staffing and actors for brand activations.

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