Services
Brand ambassador agency, London
A brand ambassador agency finds, vets and manages the people who represent your brand face to face. We supply brand ambassadors and promotional staff for launches, sampling, stores and festivals.
We are a London brand ambassador agency and promotional staffing agency. Brands, PR agencies and experiential agencies book us for tech launches, fashion activations, sports sponsors, retail programmes and festivals.
Each person comes through the same three steps: an application, a video call and a meeting in person. You see profiles before anyone is booked, and your team gets a named manager for the whole job.
- 2,000+Team Players
- 2,750+in-store shifts on one rollout
- 10,400+interactions in one summer
- 9,000boxes sampled at Waterloo
Selected work.
Some of our brand ambassador work.
Bring Back Dinnertime
Brand ambassadors sampled 9,000 boxes on the concourse in three days.
Read the case studySmart glasses demos
Our teams logged 10,400+ interactions and 3,900+ demos in one summer for a global tech brand.
Read the case studyIn-store VR launch
Ambassadors worked 2,750+ shifts in stores across the UK and Ireland, measured on demos, sales and accessories.
Read the case studyFestival activations
We ran brand teams and on-site management for a global fashion brand, under its agency’s name.
One summer brought 10,400+ interactions.
Roles we supply.
Brand ambassadors
Start conversations, explain the product and represent your brand face to face.
Typical events: Launches, festivals, stores
Promotional staff
Hand out, sign up, drive footfall and keep the stand busy.
Typical events: Street teams, pop-ups, shopping centres
Sampling staff
Hand out food, drink or product samples and report what went out.
Typical events: Stations, festivals, high streets
In-store brand ambassadors
Demonstrate and sell in store, with sales and demos reported.
Typical events: Retail launches, residencies
Tech brand ambassadors
Run hands-on demos of headsets, glasses and laptops.
Typical events: Tech launches, stores, festivals
Promotional models
Cast to your brief and styled for the brand.
Typical events: Launches, sports sponsors, press days
Team leaders
Run the team on the floor and report back each day.
Typical events: Teams of any size
Event managers
Run the job as your single contact.
Typical events: Multi-day and multi-site jobs
See our full list of roles for everyone we supply.
How we run brand teams.
- 01
Recruit for the audience
A headset demo needs someone comfortable with kit. A sampling team needs energy. We shortlist for the job in front of them, then you approve the profiles.
- 02
Train on the product
On our VR launch every ambassador trained on the headsets before a first shift, then kept learning through quizzes and training calls.
- 03
Measure the day
We agree the numbers up front, whether that is samples, demos, sign-ups or sales, and report them each night.
- 04
Cover every shift
We book reserves on bigger jobs. On our biggest fan festival that gave us 105% staffing compliance across 450 shifts.
What we need from you.
- Your brand, product and audience
- Dates, locations and shift times
- How many people, in which roles
- What success looks like
- Uniform, kit and samples, and who supplies them
FAQs.
What does a brand ambassador agency do?
We find, vet, brief and manage the people who represent your brand in person. Here is what a brand ambassador does.
What is the difference between brand ambassadors and promotional staff?
The words overlap. Brand ambassadors usually need product knowledge and longer conversations. Promotional staff often work on reach, such as sampling and sign-ups. We supply both.
How much does it cost to hire a brand ambassador?
It depends on the role, hours and location. This guide explains what moves the price, and we itemise every quote.
Do you work outside London?
Yes. We work across the UK and have delivered in 15 countries. Our VR launch ran in 59 stores from Edinburgh to Southampton.
Can you work under our agency’s name?
Yes. Our white-label service puts the team in your branding, and we do not contact your client.
Do you have multilingual brand ambassadors?
Yes. We have 25 languages in rotation.
Related.
More case studies: AI PC demonstrators, Oxford Street and Currys.
Let’s talk.
Tell us what you need and we’ll reply quickly.