White-label staffing gives an agency or producer extra people, or a whole team, without having to build one. The team wears the agency’s branding or the client’s, is briefed to represent them, and from the outside looks like the agency’s own staff.
Agree whose name goes on the badge
It can be your branding, your client’s or something neutral. Agree it early, because uniforms and the briefing both depend on it. On a summer of smart-glasses demos for a global tech brand, our teams wore the glasses and the brand’s kit and worked under its name: 10,400+ interactions, and not one of them with We Are Play on it.
- 10,400+interactions under a client’s name
- 2,750+in-store shifts, white label
- 500+shifts on an AI PC launch
We don’t talk to your client
Without your written agreement, we won’t approach your client about the work or try to win work from them because of it. It’s in our terms. The team on site knows that questions from the client go through you, and that they represent you, not us.
The team knows it represents you, not us.
Approve the people
Before the day, you see a profile for each person we put forward. For OPPO at the Champions League Final, where the brief came through its brand experience agency Pico, shortlisted talent sent intro videos and then met the client at an in-person casting before anyone was confirmed. Most jobs need less process than that, but you always agree who turns up.
Festival activations for a global fashion brand at Parklife, Isle of Wight Festival and Creamfields, under a brand-experience agency’s name. Transport hosts across five terminals at Dallas Fort Worth Airport for a global events agency. Halloween scares for Uber Eats and a live family dinner for HelloFresh, both through their experiential agencies.
Some of it is on our website because the agency said yes. Most of it never will be, and that’s how it should be.
One contact each side
You deal with one person at We Are Play. Your team doesn’t field calls from twenty staff; our event manager does. When the client changes the plan on the day, you tell one person and the whole team knows.
Report in your format
Your client gets the report in your template, with your branding and your numbers. On the VR rollout that meant every shift through the client’s own app and planned against actual visits every Monday. If your client expects a deck the morning after, tell us before the first shift and we’ll collect what goes in it.
Checklist
- Whose name is on the badge and the uniform
- No contact between us and your client
- Staff profiles approved by you before the day
- One contact on each side
- Reporting in your template and branding
Common questions
Will you contact my client?
No, not without your written agreement. It is in our terms.
Can I approve the staff?
Yes. You see a profile for each person before the day.
Whose branding do the staff wear?
Yours, your client’s or neutral, whichever we agree at the start.
Send us the brief, under NDA if you need to, and we’ll send back a team plan in your name.
