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Case study · London, Istanbul and Birmingham, 2023

EA esports, 2023 season

Nine esports shows in nine months took us from a studio in east London to arenas in London and Birmingham and a final in Istanbul.

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Client
EA esports, through its production partner
Titles
EA SPORTS FIFA 23 and Apex Legends
Where
Here East and the Copper Box Arena, London; Istanbul; Resorts World Arena at the NEC, Birmingham
When
January - September 2023
Shows
Nine

Services delivered

  • Accreditation
  • Merchandise teams
  • Access control
  • Runners
  • Event ops
  • Team leaders

01The brief

In 2023 we worked a season of EA esports shows with its production partner, from the studio at Here East to the eChampions League Finals in Istanbul, with ICON Care for Kaká and Ruud Gullit, and two Apex Legends Global Series arena events.

02What we did

The season ran to nine shows.

We ran accreditation, merch and event crew, from a studio in east London to arenas in London and Birmingham.

  1. February · London

    ALGS Split 1 Playoffs

    We ran accreditation all week and supplied two merchandise staff and a runner.

  2. March · Here East

    ePremier League Finals

    Our event crew worked the studio for the finals weekend.

  3. April · Here East

    eChampions League Knockouts

    Our event ops crew worked a rehearsal day and two live days.

  4. June · Istanbul

    eChampions League Finals

    We worked with the production crew on site for the final on 7 June.

  5. June · Here East

    FIFA 23 Global Series Playoffs

    We accredited every crew member and player, and a floater covered breaks and kept the player rooms stocked.

  6. July · Copper Box Arena

    ALGS Split 2 Playoffs

    Thirteen of our team were on site: two merchandise team leaders, seven merch staff, two on access control, a runner and the accreditation team leader.

  7. September · Birmingham

    ALGS Year 3 Championship

    Our accreditation lead stayed on site all week, with a merchandise team of two leads and three assistants.

  • 9esports shows
  • 2countries
  • 13crew at the Copper Box
  • 7days in Birmingham

03The result

The same production partner booked us nine times between January and September, across two countries and two arenas.

The winner lifting the trophy on stage at the eChampions League Finals in Istanbul

The same client booked us nine times in nine months.

Ricardo Kaká at the eChampions League Finals in Istanbul
IstanbuleChampions League Finals
Event crew on stage at the Apex Legends Global Series Playoffs in London
LondonALGS Playoffs crew
A packed arena at the ALGS Year 3 Championship in Birmingham
BirminghamALGS Year 3 Championship. Photo: Joe Brady
The eChampions League winner with the trophy and Ruud Gullit in Istanbul
IstanbulThe winner. Photo: Joe Brady
A player celebrating at the ALGS Playoffs in London
LondonALGS Playoffs. Photo: Joe Brady
Champions lifting the trophy as confetti falls at the ALGS Year 3 Championship
BirminghamThe final. Photo: Joe Brady

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On this job: sports event staffing, merchandise staff and experiential staffing.

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